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About metapeel

Last updated: May 2026

My Mission

Every time you share a photo online, whether with a friend, on social media, or through a messaging app, it carries invisible data. Where you were, what camera you used, when it was taken, and sometimes even the serial number of your device. Most people have no idea this data even exists.

metapeel exists to change that. I built this to give everyone a simple, free, and private way to see exactly what metadata is hiding in their files, and remove it before sharing.

How It Works

metapeel runs entirely in your web browser. When you upload a file, it is never sent to any server. All inspection and cleaning happens on your device using pure JavaScript binary operations. When you download the cleaned file, the original is already gone from memory.

  • ✓Lossless processing. Metadata is stripped at the binary level, so image, audio, and video quality is never affected.
  • ✓Selective removal. You choose exactly which fields to remove. Keep what you want, strip what you don't.
  • ✓Multi-format. Supports JPEG, PNG, WebP, GIF, TIFF, RAW formats, PDF, DOCX, XLSX, ODT, MP4, MP3, and more.
  • ✓Auditable. The code runs in your browser and can be inspected through DevTools.

Our Principles

Privacy by Design

Every technical decision prioritizes user privacy. No server-side processing, no analytics that track individuals, no file retention.

Accessibility

Metadata privacy tools should be free and available to everyone, regardless of technical skill. No accounts, no sign-ups, no paywalls.

Transparency

The code is auditable. Policies are written in plain language. If you have a question, you'll get an honest answer.

No Compromise on Quality

Privacy should never come at the cost of file quality. All processing is lossless, so your photos, documents, and videos remain pixel-perfect.

Open Source

metapeel is open source software released under the MIT License. The original Android application was created by the open source community. This web version was built independently, inspired by the same goal: giving everyone control over their metadata.

Contributions are welcome. Bug reports, feature requests, code contributions, and translations. If you believe in digital privacy, you belong here.

Contact

Questions, concerns, or just want to say hi? Reach me at hello@metapeel.com.

Legal pages

About Us
Why I built metapeel
Privacy Policy
How your data is protected
Terms of Service
Rules governing your use of metapeel
Cookie Policy
How cookies are handled
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